About Us


MO Assurance Company (MOA) which started its journey as Golden Crescent Assurance, is the first step into the Financial Services sector by the promoters of METL (Mohammed Enterprises Tanzania Limited) Group of Companies. METL is a household name in Tanzania, whose products are popular in every Tanzanian home and which contributes to nearly 3% of GDP of the country.

The Company started Operations on 1st March 2007 and has established itself as a stable and growing non life insurer in the market with a healthy portfolio mix and notable presence in the micro insurance segment. MOA has pioneered the foray into mobile insurance scene with unique micro life and micro health insurance schemes. Presently under MOA’s micro insurance umbrella more than 600,000 people are covered. We had also ventured in to Agriculture Insurance through weather index insurance schemes for farmers. The focus of the Company is to provide affordable insurance coverage to maximum number of people. MOA’s aim is to position itself as “People’s Insurance Company”.

As a rebranding initiative, the name of company was changed from Golden Crescent to MO Assurance recently, to align it with the larger group identity of the MeTL Conglomeration.

Proudly Tanzanian

MO Assurance is an all Tanzanian privately and professionally managed General Insurance Co. having:

  • 100% Tanzanian shareholding and
  • All Tanzanian Directors on the Board of Directors
  • Is an independent regulated entity with the share holding held by the Dewji family, the promoters of METL.

Our Vision

To be the insurer of choice for the people of Tanzania

Our Mission

We are a people centric fully Tanzanian owned insurance company providing cost effective insurance solutions with superior customer service.

What We Believe In

Our Core Values

  • Community
    We see our community as an integral part of who we are and treat it as our duty to work for the betterment of the community.
  • Worthy of Trust
     We keep our promises and are committed to doing business the right way.
  • Customer Focused
    We strive to meet our customer’s needs by providing quality products and claims services to make their life better and risk free
  • Team work
    We inculcate a strong team work ethic between all team members so that we exceed the expectations of our policyholders and create an environment in which all team members can freely contribute to the improvement of our work processes and environment
  • Integrity
    We act with integrity by providing an environment and relationships that our team members and other stakeholders feel that their honesty is appreciated and honoured
    We value ethical profitability. We want to ensure that MO Assurance. will remain competitive in the future and contribute to the financial security of our customers and our employees.